Accredited Investors Only — By Invitation
THE DEAL
ROOM.
A private investment club for accredited investors who want access to the same deal flow, due diligence, and investment opportunities that Matt Haycox deploys his own capital into.
This is not education. This is not advisory. This is co-investment at the highest level.
Co-invest alongside Matt Haycox
The problem
THE BEST DEALS NEVER
HIT THE MARKET.
If you're seeing a deal on a crowdfunding platform, in a newsletter, or at a pitch event, you're already too late. The best opportunities — the ones with the strongest fundamentals, the most favourable terms, and the highest upside — move through private networks long before they reach the public.
THE PROBLEM WITH MOST DEAL FLOW
THE DEAL ROOM ADVANTAGE
The process
HOW THE DEAL ROOM
WORKS.
The Deal Room operates like a professional investment fund — but with the flexibility and access of a private club. Here's the deal flow process from sourcing to exit.
DEAL SOURCING
I evaluate 100+ opportunities per year from my personal network, lending operations, podcast guests, Inner Circle members, and direct approaches. Only the top 10-15% make it past initial screening.
DUE DILIGENCE
Shortlisted deals undergo rigorous due diligence: financial model stress-testing, market analysis, founder assessment, legal review, and competitive landscape mapping. My team produces a full investment memo for each deal.
INVESTMENT MEMO
Deal Room members receive the complete investment memo: thesis, financials, risks, terms, and Matt's personal assessment. You have full transparency on every deal before deciding to participate.
MEMBER DECISION
Each deal is presented in a live briefing call. Members ask questions directly to the founding team. Then you decide — in or out. No pressure. No minimum participation. Every deal is optional.
CO-INVESTMENT
If you're in, your investment is pooled with Matt's and other members'. The Deal Room invests as a single entity, giving you the leverage and terms of a much larger cheque than you could write alone.
PORTFOLIO MANAGEMENT
Post-investment, Matt and his team actively monitor portfolio companies. Quarterly updates, board representation where appropriate, and strategic support to maximise value. You're not just investing — you're backing a managed portfolio.
“I never ask anyone to invest in something I wouldn't put my own money into. Every deal in the Deal Room has my capital on the line.”
— Matt Haycox
Investment thesis
WHERE WE
INVEST.
The Deal Room focuses on sectors where Matt has deep operational experience, pattern recognition, and a network advantage. We don't chase trends. We invest in fundamentals.
FinTech & Lending
Alternative lending, payment infrastructure, embedded finance, and credit technology. My core domain with 20+ years of operational experience.
Property & PropTech
Development projects, build-to-rent, property management technology, and real estate tokenisation. Tangible assets with technology upside.
SaaS & B2B Tech
Vertical SaaS, workflow automation, and B2B platforms with strong unit economics and clear paths to £10M ARR.
Consumer Brands
DTC brands with proven product-market fit, strong margins, and clear scaling playbooks. Preferably with existing revenue traction.
Hospitality & Leisure
Multi-site hospitality concepts, experiential venues, and luxury leisure businesses with proven unit economics.
Special Situations
Turnarounds, distressed assets, and undervalued businesses where my Phoenix Framework and operational expertise create asymmetric upside.
Membership includes
WHAT DEAL ROOM
MEMBERS RECEIVE.
Full Investment Memos
8-12/YEARInstitutional-quality investment memos for every deal: thesis, financials, market analysis, risk assessment, and Matt's personal recommendation.
Live Deal Briefings
8-12/YEARVideo calls with the founding teams of every deal. Ask questions directly. Hear the pitch. Assess the people behind the numbers.
Quarterly Portfolio Updates
QUARTERLYDetailed performance reports on every active portfolio company. Revenue, burn, milestones, risks, and Matt's assessment of trajectory.
Annual Investor Summit
ANNUALAn exclusive in-person event for Deal Room members only. Portfolio company presentations, new deal previews, and networking with co-investors.
Inner Circle Membership
INCLUDEDFull Inner Circle membership included. Access to the mastermind, deal flow channel, bi-weekly calls, and all in-person events.
Legal & Tax Structuring
INCLUDEDAccess to the Deal Room's legal and tax advisory team for structuring your investments. SEIS/EIS guidance, SPV structures, and portfolio tax planning.
Track record
MATT'S INVESTMENT
HISTORY.
The Deal Room is backed by Matt's 23+ year track record of building, investing, and advising across multiple sectors. Here's a snapshot of the portfolio.
Investor stories
WHAT DEAL ROOM
MEMBERS SAY.
“The quality of deal flow is exceptional. I've been angel investing for 8 years and the Deal Room deals are consistently better vetted, better structured, and better supported than anything I've found on my own.”
Richard A.
Angel Investor, London
“What sets this apart is Matt's skin in the game. He's not just curating deals — he's co-investing. When your fund manager has their own capital on the line, the incentives are perfectly aligned.”
Omar A.
Family Office, Dubai
“The investment memos alone are worth the membership. Institutional-quality analysis that would cost £20K+ from a boutique advisory firm, delivered for every single deal.”
Catherine W.
Former PE Associate, Edinburgh
“I invested in three deals in my first year. One has already returned 2.5× at the latest valuation. The other two are tracking ahead of plan. The portfolio approach works.”
James H.
Tech Entrepreneur, Manchester
“The special situations deals are where the real value is. Matt's ability to identify undervalued businesses and apply his turnaround expertise creates opportunities that simply don't exist elsewhere.”
Priya M.
Property Investor, Birmingham
“Having the Inner Circle membership included means I'm not just investing — I'm learning. The combination of deal flow and the mastermind community has fundamentally changed how I think about capital allocation.”
David O.
Serial Entrepreneur, Lagos/London
Structure
TERMS &
FEES.
The Deal Room operates with full transparency. Here are the terms.
Covers deal sourcing, due diligence, investment memos, and all Deal Room operations. Includes full Inner Circle membership (£25,000 value).
Per deal, per member. You choose which deals to participate in \xE2\x80\x94 every deal is optional. No minimum number of deals per year.
Standard fund management fee on invested capital. Covers portfolio monitoring, reporting, and ongoing support for portfolio companies.
20% performance fee on returns above an 8% annual hurdle rate. Matt only profits when you profit. Aligned incentives.
All members must be FCA-certified high-net-worth individuals or sophisticated investors. Self-certification accepted with supporting documentation.
Typically 3-5 years per deal, depending on the investment type and exit strategy. Quarterly liquidity windows where possible.
How to join
THE APPLICATION
PROCESS.
The Deal Room is invitation-only, but you can request access. Here's the process.
Request Access
Complete the expression of interest form. Provide details of your investment experience, portfolio size, sectors of interest, and accreditation status. All information is treated with strict confidentiality.
Verification
Our team verifies your accreditation status and investment history. This is a regulatory requirement \xE2\x80\x94 we take compliance seriously.
Interview with Matt
A 30-minute video call with Matt to discuss your investment philosophy, risk appetite, and what you're looking for from the Deal Room. This is also your opportunity to ask Matt anything about the portfolio and process.
Onboarding
If accepted, you'll receive the Deal Room agreement, Inner Circle access, and the current deal pipeline within 48 hours. Your first deal briefing will be scheduled within the month.
Questions
INVESTOR
QUESTIONS.
Do I have to invest in every deal?
No. Every deal is optional. You receive the full investment memo and attend the briefing call, then decide whether to participate. Some members invest in every deal; others are more selective. There's no minimum number of investments per year.
What's the typical return profile?
We target a portfolio IRR of 20-30% net of fees. Individual deal returns vary significantly \xE2\x80\x94 some will return 5-10\xC3\x97, others may underperform or fail. The portfolio approach is designed to deliver strong risk-adjusted returns across the full basket of investments.
How does the co-investment structure work?
Each deal is structured as a separate SPV (Special Purpose Vehicle). Deal Room members invest into the SPV, which then invests into the target company. This gives you clean legal separation between deals and simplifies tax reporting.
What if I want to exit early?
Most deals have a 3-5 year horizon. We build in quarterly liquidity windows where possible, but early-stage investments are inherently illiquid. The membership fee and Inner Circle access are on an annual renewal basis.
Is this regulated?
The Deal Room operates under the FCA's exemptions for high-net-worth and sophisticated investors. All members must self-certify their accreditation status. We work with FCA-authorised legal counsel to ensure full compliance.
Can I bring co-investors from outside the Deal Room?
On a case-by-case basis, yes. If you have a trusted co-investor who meets the accreditation requirements, speak to me. We've accommodated this in the past for larger deals.
What's the difference between this and the Inner Circle?
The Inner Circle is a mastermind community — peer networking, group calls, and business strategy. The Deal Room is an investment vehicle — co-investing alongside Matt in vetted deals. Deal Room membership includes Inner Circle access, but not vice versa.
Important Notice: The Deal Room is available only to FCA-certified high-net-worth individuals and sophisticated investors as defined under the Financial Services and Markets Act 2000. Past performance is not indicative of future results. All investments carry risk, including the potential loss of capital. The information on this page does not constitute financial advice. Prospective members should seek independent financial and legal advice before making any investment decisions. The Deal Room is not authorised or regulated by the Financial Conduct Authority.
Ready?
INVEST
ALONGSIDE MATT.
The best deals move through private networks. The Deal Room puts you inside that network. Same deals. Same terms. Same table.
Accredited investors only · By invitation · £50K minimum per deal
